Before BRANDTRUEBOY was a blog it was a motif in my sticker graffiti art. An ex banger who worked in the kitchen at the West Village dive where I waited tables drew the “Trueboy” bubble tag to add to the mix. Few gifts have made me as happy as that single piece of paper. Not only was the lettering totally hot but it came complete with a pink sperm cartoon character. I promptly made a series of T-shirts and stickers baring the tag either by itself or with stenciled phrases of text on top—like this “donut” version which contains a line from “Eric B is President” by Eric B and Rakim.
