eatsleepdraw: Random thought that came into my head. Sharpie and prismacolor marker in my moleskin. Cool. OK, internet friend (and real life stranger) from eatsleepdraw…here’s my random thought in return for yr drawing:  a note from an in-between moment, scribbled on the pages of the moleskin in my mind… We see therefore we are…which is to say we see ourselves watching ourselves watch the way we see…In turn, our awareness of this has changed the nature of what appears. Let me explain:  In recent times the loop has come back—the circuit of the gaze is complete. While post-modern discourse started out as solely the domain of philosophers, architects and lit critics it is now a mode of understanding that has infiltrated the everyday.  Everyone knows what post-modernism means, even if they don’t know what it’s called.  Post-modernism is mass produced and served up in pan global microwave meals—nukyularized in under a minute inside pop art inspired containers.  It’s a brand new t-shirt with a retro slogan design.  It’s jeans that you buy already ripped.  It’s the sample of a TV show in the middle of a hip-hop song in which a rapper from the Brooklyn projects raps about his tricked out English luxury car, or it’s a commercial about the making of a commercial that never actually shows the product it’s advertising. Our awareness that we live in an age of references and overlapping contexts has resulted in new culture products that celebrate the multiplicity of NOW—the show 24 uses split-screen and other production techniques to depict the many aspects and different points of view that made up every moment, while the mash-up straddles the boundary between a DJ cutting up a song and creating a new one altogether by mixing the vocals of one track with the beats of another—choosing ironic cross-cultural combinations for a WOW effect that depends upon a feeling of surprise—which gets harder and harder to create because the audience has come to expect the irony. As consumers we expect the meta-commercial and the lo-fi guerrilla “street” advertising outsourced by big corporations.  It used to be that a DJ would have one or two ironic mash-ups in his or her bag to unleash when the moment was exactly right.  I remember my mind getting blown at a Cold Cut show when they dropped Public Enemy lyrics over a pitched-up My Bloody Valentine track.  Nowadays no one is phased by even the strangest juxtapositions.

eatsleepdraw:

Random thought that came into my head.

Sharpie and prismacolor marker in my moleskin.

Cool. OK, internet friend (and real life stranger) from eatsleepdraw…here’s my random thought in return for yr drawing:  a note from an in-between moment, scribbled on the pages of the moleskin in my mind…

We see therefore we are…which is to say we see ourselves watching ourselves watch the way we see…In turn, our awareness of this has changed the nature of what appears.

Let me explain:  In recent times the loop has come back—the circuit of the gaze is complete. While post-modern discourse started out as solely the domain of philosophers, architects and lit critics it is now a mode of understanding that has infiltrated the everyday.  Everyone knows what post-modernism means, even if they don’t know what it’s called.  Post-modernism is mass produced and served up in pan global microwave meals—nukyularized in under a minute inside pop art inspired containers.  It’s a brand new t-shirt with a retro slogan design.  It’s jeans that you buy already ripped.  It’s the sample of a TV show in the middle of a hip-hop song in which a rapper from the Brooklyn projects raps about his tricked out English luxury car, or it’s a commercial about the making of a commercial that never actually shows the product it’s advertising.

Our awareness that we live in an age of references and overlapping contexts has resulted in new culture products that celebrate the multiplicity of NOW—the show 24 uses split-screen and other production techniques to depict the many aspects and different points of view that made up every moment, while the mash-up straddles the boundary between a DJ cutting up a song and creating a new one altogether by mixing the vocals of one track with the beats of another—choosing ironic cross-cultural combinations for a WOW effect that depends upon a feeling of surprise—which gets harder and harder to create because the audience has come to expect the irony. As consumers we expect the meta-commercial and the lo-fi guerrilla “street” advertising outsourced by big corporations.  It used to be that a DJ would have one or two ironic mash-ups in his or her bag to unleash when the moment was exactly right.  I remember my mind getting blown at a Cold Cut show when they dropped Public Enemy lyrics over a pitched-up My Bloody Valentine track.  Nowadays no one is phased by even the strangest juxtapositions.